Managing social media can be time-consuming. You need to create a lot of content and show up regularly and consistently to make an impression. It requires real hard work to create engaging and valuable content for a variety of social media accounts and profiles. But why do the hard work when you can do even better through smart work?
Social media management tools are a huge time saver and can easily manage your social media profiles. Not only managing but they are also equipped with lots of amazing features that even help you grow and be better.
So, check out, 7 best social media management tools in 2021 below-
1. Ripl
Social media management is made easy more than ever with Ripl. This platform generates professional content for social media. It is stocked up with thousands of templates along with numerous stock photos which can be used for content and animation. You can even create branded videos very easily with Ripl.
In addition to this, you can write posts, edit them and it even shows similar hashtags. It also offers features to check engagement on posts.
They also have an app for Android as well as iOS mobile devices, so, you can track everything even on the go.
Ripl is a great social media management platform that can be used for Facebook, Twitter, YouTube, LinkedIn, and Instagram.
It offers a 7-day free trial and monthly and annual paid subscriptions.
2. SEMrush
SEMrush is popular for its SEO software platform. But it is also equipped with other features like social media management for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google My Business.
This tool includes an image editor, UTM-builder, link shortener. These features help customize posts, which can be either published immediately or scheduled for later on. You can even manage ads on various platforms like Facebook, Instagram, Facebook Messenger, and Audience Network.
You can further keep track of engagement with users and collect analytics for reports. This tool also gives you the option to monitor competitors to see how often they post.
Most importantly, you can integrate your social media management with overall SEO and marketing strategy.
3. Hootsuite
Social media management across multiple sites can be done using Hootsuite. You can manage various profiles from one dashboard.
It allows you to collaborate with team members. Next, you can assign tasks, schedule post updates over several profiles. Social media listening and analytics on Hootsuite allow you to connect with customers effectively.
Hootsuite gives its users the option to integrate with Asana, Slack, Mailchimp, Trello, and Zendesk. This way you can work effectively on social media management as well as on communication campaigns.
4. Buffer
Buffer is a social media management tool that specializes in post tracking. You can post through this platform and then analyze the results. You can easily find what type of content is engaging and create more conversions. Moreover, this tool is so easy to use and manage.
There is an option called ‘Top Post’ from which you can see what content is most engaging and best for each network. Buffer also allows tracking of marketing campaigns through Google Analytics.
There are various payment plans available according to customers' requirements. Pricing varies with published content to be managed and the volume of accounts.
5. HubSpot
HubSpot provides all-round functionality to its users. It is a social media management tool available under Marketing Hub. Social media accounts that can be managed using HubSpot are Facebook. Twitter, Instagram, LinkedIn, and YouTube.
You can publish and share content, monitor mentions, check reports on engagement level, and even translate them into business metrics using this tool. You can connect campaigns to social posts and lead traffic to desired spots. Next, inbox activity and customer interactions can be viewed easily.
It offers monthly as well as annual payment plans. The plans can start from as low as $50 per month and are as high as $38,400 per year.
6. Sendible
Sendible is considered the best option to schedule posts. It has a collaborative social media management platform. Social media posting becomes easy to handle and control with teams using Sendible.
It offers post scheduling, queuing, and calendar options for posting. You can preview and customize posts using Sendible. Along with monitoring social media and tracking your content, you can also see user mentions, monitor your competitors, and see targeted hashtags.
Furthermore, Sendible makes it easy to create reports and also does email reporting for clients. Click-Throughs and user behavior can also be tracked with Google AdSense Integration.
7. Sprout Social
Manage and schedule all of your social media accounts through one tool, Sprout Social. It has a powerful analytics tool to get insights and monitor growth.
You can analyze data and sort demographic and geographic measures to see what type of content works for different audiences. Manage multiple accounts from one place and even see when your brand’s keywords or tags are being used and where.
Sprout Social has a 30-day free trial plan with no credit card needed. Further, plans are paid which include, starter plan for 5 different social accounts. Other plans offer more profiles and features.
Final Word
The market is filled with such tools and new ones keep popping every other day. Don’t look for the best one. You need to invest your time and money in tools that work best for your brand and business goals.
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